Experience. Insight. Perspective.
Our Services
Strategic Advice
From traditional television to streaming and emerging platforms, Magellan Media Ventures provides strategic insight grounded in real-world industry experience and a deep understanding of audiences.
Decades of Experience
Over thirty years of experience designing, developing, executing qualitative and quantitative research methodologies for several streaming and linear media companies (ABC Television Network, Warner Bros. Television Productions, Hallmark Channels, FrndlyTV and SnapChat) and Fortune 500 advertisers (Kraft, Hershey, SC Johnson, Walmart and Hallmark Cards) in both the general U.S. market and U.S. Hispanic Market leveraging the latest research technologies to optimize research design and execution.
Publishing
Drawing on more than three decades in television, Jess Aguirre shares a personal account of his career at ABC, Warner Bros., and Crown Media—and his experience as a member of Hallmark Channel’s founding executive team.
Practical Tactics and Expert Solutions
Jess D. Aguirre, Jr. is a veteran television executive, media researcher, consultant, and author with more than three decades of experience at ABC Television Network, Warner Bros. Television, and Crown Media/Hallmark Channel. His career has focused on audience research, programming strategy, content development, and understanding the connection viewers form with entertainment.
As one of the founding executives of Crown Media and a member of Hallmark Channel’s founding executive team, Aguirre helped launch Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, and the Hallmark Movies Now streaming service, contributing to the company’s growth into a cultural touchstone during the holiday season. His experience gave him a unique perspective on the powerful connection audiences form with television that celebrates family, relationships, hope, tradition, and shared values.
Aguirre has served on the Executive Board of Directors of the Media Rating Council, has been affiliated with the Academy of Television Arts & Sciences and the Advertising Research Foundation, and formerly served as co-chair of the National Media Insights Conference. He was also recognized by the Cable Television Association as one of cable television’s most influential minorities in television.
Today, he is Principal of Magellan Media Ventures, where he brings decades of television, research, and audience experience to media consulting, publishing, and commentary on the changing entertainment landscape.
Get in Touch
If you are seeking deep expertise on the shifting dynamics of the entertainment industry or wish to discuss my memoir, "How Hallmark Channel Helped Tranform Christmas Television", we welcome your communication.
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